Yeah, I'm going for "Obvious" just to play around.
Take your photo and open it in Photoshop.
Find some texture you like online or in photostock.
Copy it and paste it into a new layer.
Desaturate from Image> Adjustments> Desaturate.
(You can also use channel mixer set to mono0chrome of you want to putz with the contrast too).
Set the layer to Overlay.
Add a layer mask from Layer> Layer Mask> Reveal all.
Select a black brush and paint out areas you want to less the effect or remove entirely.
Note: Use grey colors or a low opacity brush to remove it in stages rather.
Next find another texture or such online.
Patse it in and set the layer style to Hard Light.
Repeat masking as needed.
By adding the first overlay later you preserve the colors a bit better than were you to apply the hard light layer immediately. Don't go over board with layers or texture. It's really, really easy to go overboard as I demonstrated. :)
It's kinda weird and gratifying seeing what I've learned in the past few years, photography and photoshop both. I remember when something like this entirely out of reach. Crazy.